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Keyword Density

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Keyword density is a measurement in SEO (Search Engine Optimization) that refers to the number of times a specific keyword or phrase appears on a web page compared to the total number of words on that page. It's often expressed as a percentage.

Here's a breakdown of keyword density:

  • Importance: In the past, keyword density was a crucial factor in search engine rankings. The idea was that stuffing a page with keywords would signal high relevance to that keyword for search engines.
  • Shifting Focus: Today, search engines like Google prioritize a more natural user experience. Keyword density is no longer a major ranking factor, and focusing solely on it can actually hurt your rankings.
  • Focus on Quality Content: It's more important to create high-quality, informative content that genuinely addresses the user's search intent. Naturally incorporating relevant keywords throughout your content is beneficial, but it shouldn't feel forced.

Here's a quick formula to calculate keyword density (if you're curious):

  • Divide the number of times your target keyword appears by the total word count of your content.
  • Multiply this number by 100 to get a percentage.

For example, if your 1000-word blog post mentions your target keyword "hiking boots" 10 times, your keyword density would be 1%.

Remember, there's no magic "perfect" keyword density. Focus on creating valuable content and using your target keywords naturally to improve your SEO.