Checking Page Authority (PA) is similar to checking Domain Authority (DA) but focuses on the strength of a specific webpage within a website, rather than the entire domain.
Check Page Authority
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Here's a breakdown of Page Authority:
- Concept: Developed by Moz, Page Authority (PA) is a score (from 1 to 100) that predicts how well a particular web page is likely to rank in search results. Higher scores indicate a greater chance of ranking well.
- Factors Considered: PA considers various factors, with a strong emphasis on the quality and quantity of backlinks pointing directly to that specific page. Other factors might include on-page SEO elements (not the main focus though) and the overall authority of the website the page belongs to (influenced by Domain Authority).
- Benefits of Checking PA:
- Analyze the SEO strength of individual pages on your website.
- Compare the potential of your pages against competitor pages targeting similar keywords.
- Track the progress of your SEO efforts on specific pages over time.
Important to Remember:
- PA is an estimate, not a guaranteed ranking factor. Search engines like Google have their own complex algorithms for ranking webpages.
- Focus on creating high-quality content and optimizing your pages for relevant keywords. This will naturally improve your Page Authority in the long run.
Tools to Check Page Authority:
- Moz Link Explorer: https://moz.com/products/pro/link-research (Provides PA along with other SEO metrics)
- Semrush: https://www.semrush.com/ (Offers PA as part of its SEO tools)
- Ahrefs: https://ahrefs.com/ (Another SEO platform with its own Page Authority metric)